Introducing Tournavation: A Social Innovation Campaign for Milwaukee’s Public Health Crisis

Most of us are proud to call Milwaukee home, with all its amenities, beauty, activities, and proud heritage.  However, it’s hard to ignore the fact that Milwaukee ranks as the 9th most impoverished city in the country with almost 1/3 of its adult residents and 43% of children under the age of 18 living in poverty.  Poverty that leads to a litany of social problems from education to having one of the nation’s worst health matrix, which is directly reflected in Milwaukee retaining one of the nation’s highest infant mortality rates.  Rates which rank higher than those of Libya, Cuba, the Ukraine, and 74 other countries globally.  The worst part about it is that most of these tragedies are ultimately preventable.

As technologists, we have the power to do something about it.  

Software, whether intended to improve the efficiency of organizations fighting for the cause, or providing access to information to those in need, there is no denying that technical tools can help to improve the health of our community and the lives of its people.  Milwaukee’s technical professionals have the talent, heart, and ability to make huge positive impacts in our community by banding together and using our talents to build technical solutions to raise awareness around, and ultimately combat this epidemic.  But we need the help of Milwaukee’s software developers, architects, business analysts, testers, and UX designers.  

With the support of the Dohmen Company Foundation, in partnership with the City of Milwaukee, and NEWaukee, and with the guidance of the Milwaukee Lifecourse Initiative for Healthy Families, we invite you to join us in learning about Tournavation; a Social Innovation Initiative geared toward creating a technical solution to address the health of Milwaukee’s women, children, families and fathers. 

This informational session will inform you of the Tournavation Initiative and take your questions.  You are invited to participate in the discussion.  

What is a ‘Tournavation’?
Tournavation is a crowd-sourced idea generation platform that focuses on addressing important issues that face urban communities like Milwaukee. Tournavation includes a gathering of the minds through:
•	Presentation of the issue and established research
•	Open call for ideas
•	Juried review of the idea submissions
•	Live, pitch-style social event at the City Hall Rotunda with presentations of the top 10 ideas
•	Juried panel selection of the most viable, concrete and scalable software solution
•	A six week development life-cycle of the product by volunteer-led technical teams from across the region
•	The donation of that software product to a non-profit advocacy organization in the Milwaukee community
The most viable, scalable and concrete idea will be developed by a coalition of volunteer software development professionals. The software solution will be gifted to the community as a single, tangible step towards improving the health of Milwaukee.

Tournavation Timeline
•	September 28th - October 14th Open Call for Innovative Software Solutions
•	September Public Information Session at Dohmen Company*
•	October 6th Public Information Session at Dohmen Company
•	October 16th Top 10 Ideas Announced
•	October 19th Pitch Practice for Top 10 Ideas*
•	October 20th Live Tournavation at City Hall
•	October 21st - December 1st Volunteer Development Team Builds Software
•	December 7th Ribbon Cutting, Gifting and Launch of Software Solution

The Challenge
“In addressing the health of our whole community, we know what experts have long preached: That improving health care and health behaviors alone is not enough. Our health is connected to so much more than just those factors. Healthy individuals result from healthy communities. For too many families today, the odds can be stacked against them. I want to help families beat the odds, but I also want to change the odds. I want every family, regardless of race or the zip code in which they live, to have the same opportunity for a healthy life.” – Mayor Tom Barrett

“Philanthropy is changing from a passive process that sits to the side of an organization to one that’s an integrated focus for business. I’m proud of what we’ve been able to accomplish through the Dohmen Company Foundation, but I really wanted to unleash the time and skills of our business to work on some of Milwaukee’s most pressing problems. I believe that organizing innovation talent
across our business community could bring incredible power to the task of making our city stronger.”  -- Cynthia LaConte, President, Dohmen Company Foundation.
Beginner : Volunteering Community Philanthropy Social Innovation Development Charity